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ULTIMATE FIGHTING CHAMPIONSHIP® AND NEULION, INC. LAUNCH UFC.TV APP FOR iPHONE AND iPOD TOUCH

Las Vegas, NV – July 6, 2012 – The Ultimate Fighting Championship® and NeuLion, Inc. announced the launch of their new UFC.TV App for iPhone and iPod touch, making it even easier for fans around the world to watch live pay-per-view events starting with UFC® 148: Silva vs. Sonnen on Saturday, July 7th.

Now available on the App Store, the free UFC.TV app gives iPhone and iPod touch users the ability to purchase and watch live UFC® pay-per-view events, additional on-demand fights from the UFC Fight Library and gain unlimited access to fight cards, news, free videos, the latest TV schedule and purchase items from the UFC store anytime, anywhere.

The app provides fans with the same features available at UFC.TV such as different camera angles, score fights round-by-round, chat with other fans, and review pre-fight stats and fighter profiles during live pay-per-view broadcasts. The UFC Fight Library enables fans to watch their favorite on-demand fights from some of the UFC’s greatest superstars including Georges St-Pierre, Jon Jones, and Anderson Silva, and legends Chuck Liddell, Tito Ortiz, and Randy Couture, among many others.

“We are constantly enhancing our technology for fans and this new app takes things to another level, allowing fans to get VIP access and follow the emotion inside the Octagon from just about anywhere around the world,” said UFC President Dana White.

“The UFC.TV App showcases the next generation of digital sports applications,” said NeuLion’s executive vice president, Chris Wagner. “More than just video, the level of interaction and accessibility within the app truly changes the way fans consume sports content and enhances the relationship between the UFC and their fans. This app is a must have for UFC fans worldwide.”

The UFC.TV App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. Both live pay-per-view events and the UFC Library 6-month subscription are available through In-App Purchase.

About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX Canada and Sportsnet in an exciting new live format.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

About NeuLion, Inc.
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads etc. NeuLion’s customers include major entertainment, sports, global content companies and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion visit www.neulion.com
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