Article

UFC Heavyweights Are A Ratings Knockout

New York, NY – While the ratings for most television series erode over time, “The Ultimate Fighter” on Spike TV continues to defy the norm.  Illustrating the ever-growing popularity of the UFC and its stable of stars, the premiere of the tenth season of Spike TV’s “The Ultimate Fighter” on Wednesday, September 16 (10:00pm-11:00pm ET/PT) was not only the most watched episode in the series history, but also in network history for an original.*

 

Record viewership for Premiere of “THE ULTIMATE FIGHTER: HEAVYWEIGHTS”

Draws More Young Men Than Anything On Television On Wednesday, September 16 Including “The Jay Leno Show” And “America’s Got Talent” Season Finale

While the ratings for most television series erode over time, “The Ultimate Fighter” on Spike TV continues to defy the norm.  Illustrating the ever-growing popularity of the UFC and its stable of stars, the premiere of the tenth season of Spike TV’s “The Ultimate Fighter” on Wednesday, September 16 (10:00pm-11:00pm ET/PT) was not only the most watched episode in the series history, but also in network history for an original.* 

The series, featuring the best up-and-coming mixed martial arts heavyweights including YouTube sensation Kimbo Slice, garnered 4.1 million viewers besting the previous “The Ultimate Fighter” high of 2.7 million viewers for the finale of season three in 2006. 
 
The show debut also garnered 3.2 million Persons 18-49, demonstrating a substantial amount of co-viewing between men and women.
 
“The intriguing cast of ‘The Ultimate Fighter: Heavyweights’ has true mass appeal, and the numbers show that this sport is not just for a niche audience anymore,” said Kevin Kay, Spike TV President. 
 
"UFC fans are the best sports fans on earth, thank you for all your support," said Dana White, UFC President. "UFC is going to continue to bring you the best fights and continue to raise the bar every season on TUF."
  
The Spike TV telecast bested all competition on television in the advertiser-coveted demographics of Men 18-34, M18-49, M18-24, M25-34 including the highly-promoted network originals “The Jay Leno Show,” “America’s Got Talent” season finale, “Glee,” “So You Think You Can Dance” and the premiere of “Beautiful Life.” 

Overall, the record-breaking Spike TV telecast drew a 5.3 rating (1.5 million) in Men 18-34, a 4.3 in M18-49 (2.4 million), a 2.9 household rating and 4.1 million total viewers.

“The Ultimate Fighter: Heavyweights” features former UFC light heavyweight champions “Suga” Rashad Evans and Quinton “Rampage” Jackson as coaches and is the only installment in the show’s history to include only the heavyweight weight class (206+ lbs).  The cast includes a list of notable athletes with impressive and diverse pedigrees including four former NFL players, UFC veterans, a former IFL heavyweight champ, and a highly-publicized former EliteXC fighter, Kimbo Slice, who gained prominence through his non-sanctioned bouts on YouTube.
*previous record for a Spike TV original episode is 3.4 million for “The Joe Schmo Show” season finale in 2003.

Spike TV is available in 98 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

 

Press Contacts:  

David Schwarz           Spike TV                        212-767-8639
Jennifer Wenk             UFC/Las Vegas             702-221-4790
Salil Gulati                    Spike TV                        212-767-8705     
Rachel Trontel             UFC/Las Vegas             702-588-5516

Saturday, September 5
3AM
BST
Las Vegas, Nevada

Media

Recent
The acclaimed Vlog Series begins its latest installment on the road to UFC 191, going behind the scenes with Demetrious Johnson, John Dodson and more. UFC 191 is live from Las Vegas, NV this Saturday on Pay-Per-View.
Aug 31, 2015
Watch the five best knockouts from the stars of UFC 191 including Frank Mir, Anthony Johnson, John Dodson and more. Don't miss UFC 191 this Saturday on Pay-Per-View.
Sep 1, 2015
Spend a few minutes with Jessica Andrade in her native Brazil as she takes you through a typical day and tells you the unique story of how she broke into MMA. Catch Andrade as she takes on Raquel Pennington at UFC 191 on Pay-Per-View.
Aug 31, 2015
In this flashback fight, Josh Barnett looks to stake his claim for a top spot in the ranking and in his way is the dangerous Mark Hunt. Next catch Barnett as he fights in the main event against the top contender "Big Country" Nelson at Fight Night Japan.
Aug 27, 2015