Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Media

Recent
Two of the most feared strikers in the heavyweight division collide at Fight Night Adelaide when Stipe Miocic meets Mark Hunt in a pivotal divisional showdown in the main event. The fight can be seen on UFC FIGHT PASS.
May 4, 2015
Stipe Miocic may be an Ohio native, but his parents are both from Croatia. Miocic got back to his roots for his last fight camp, heading to the homeland to train with friend Mirko Crop Cop. Miocic faces Mark Hunt in the main event of Fight Night Adelaide.
May 4, 2015
The Blackzilians are up 50-0 after two fights, and American Top Team isn't happy about it. Don't miss episode 3 this Wednesday night on FOX Sports 1 at 10pm/7pm ETPT.
May 4, 2015
UFC Minute host Lisa Foiles takes a brief look at the main event of Fight Night Adelaide and points you to some great free content on UFC.com this week.
May 4, 2015