Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Sunday, February 7
4AM
CET
Las Vegas, Nevada

Media

Recent
CM Punk will watch as Mickey Gall fights against Mike Jackson on the UFC FIGHT PASS prelims at Fight Night Las Vegas. Punk spoke to UFC.com about where he's at not that the fight may actually be in his sights and about Gall, his potential opponent.
Feb 5, 2016
UFC Minute host Lisa Foiles takes you inside Saturday's main event between Johny Hendricks vs Stephen Thompson. Hear from both fighters as they look to be next in line for a title shot.
Feb 5, 2016
Early in his UFC career Rafael dos Anjos earned a signature win when he submitted Kamal Shalorus early in the opening round. Don't miss dos Anjos defend his lightweight belt for the second time when he takes on Conor McGregor at UFC 196 on Mar. 5.
Feb 5, 2016
In his third UFC fight at light heavyweight, Silva earned a first-round knockout against Stephan Bonnar at UFC 153. Don't miss Silva take on Michael Bisping at on Feb. 27 in London and exclusively on UFC FIGHT PASS.
Feb 5, 2016