Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Media

Recent
Watch Ray Borg defeat Chris Kaledes from their bout in 2015. Borg takes on Demetrious Johnson for the flyweight title at UFC 215.
Aug 18, 2017
Watch Demetrious Johnson defend his belt against Kyoji Horiguchi at UFC 186. Don't miss Johnson take on Ray Borg at UFC 215.
Aug 18, 2017
In advance of the most anticipated event of the summer, Floyd Mayweather hosts an International media conference call on Thursday, August 17 at 3 p.m. PT/6 p.m. ET.
Aug 17, 2017
Kevin Lee is set to face Tony Ferguson for the interim lightweight title at UFC 216 in Las Vegas on Oct. 7 with the champ Conor McGregor taking care of some business in the boxing ring. Lee spoke to UFC.com about the fight.
Aug 16, 2017