Article

MetroPCS and UFC Announce Partnership

METROPCS STEPS INSIDE THE OCTAGON® AS EXCLUSIVE WIRELESS PARTNER OF UFC®

MetroPCS to Deliver Exclusive UFC Content to Customers through Multi-Year Deal
The Ultimate Fighting Championship® announced today that MetroPCS is now the exclusive wireless partner of the UFC® in the U.S. and Puerto Rico. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS is UFC® 141: LESNAR vs. OVEREEM from the MGM Grand in Las Vegas on Friday, Dec. 30.

MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.

Additionally, MetroPCS will participate in the UFC’s widely popular Octagon Nation Tour™, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFC’s ultimate fan experience on wheels.

“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”

“As the exclusive wireless partner of the UFC, we’re planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets,” said Tom Keys, COO and president, MetroPCS. “The UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes.”

More information about MetroPCS’ exclusive partnership with the UFC will be available on metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.

Saturday, August 1
10PM/7PM
ETPT
Rio de Janeiro, Brazil

Media

Recent
UFC Countdown takes you inside the training camps and lives of six stars as they prepare for historic battles at UFC 190. Former heavyweight champion Minotauro Nogueira seeks a hometown win against Stefan “Skyscraper” Struve.
Jul 27, 2015
UFC Countdown takes you inside the training camps and lives of six stars as they prepare for historic battles at UFC 190. Brazilian legends Mauricio “Shogun” Rua and Antonio Rogerio Nogueira brace for a rematch of their 2005 PRIDE classic.
Jul 27, 2015
UFC Countdown takes you inside the training camps and lives of the stars of UFC 190. Undefeated women’s bantamweight champion Ronda Rousey readily prepares to venture into hostile territory to defend her title against undefeated Bethe Correira.
Jul 27, 2015
Undefeated Bethe Correia explains how she is not intimidated by Ronda Rousey, and how fighting on her home turf gives her extra motivation to defeat her. Rousey and Correia battle for the women's bantamweight title at UFC 190 in Rio de Janeiro, Brazil.
Jul 27, 2015