Article

David Allen: Our Commitment To Europe

UFC's head of Europe speaks to Mirror Fighting about UFC Glasgow, the European Judo Championships and major plans for London and the UK by the end of this year.
With three more events planned for the continent so far this year, following the major success of UFC Stockholm last month, the UFC have big plans for Europe moving forward.
David Allen was promoted to the role of Senior Vice President and General Manager of Europe, Middle East and Africa (EMEA) last month, thirteen months after joining the UFC.
Speaking to Mirror Fighting, David Allen said, "We've got a great appetite from people all around the world. We've got a huge fanbase, we're the fastest growing sport in the world and it's our job to make sure we bring everything together and that we bring a fantastic experience to our fans, and to new fans.
"Our commitment to the European market is huge. We're a team of people who are dedicated to putting on fantastic events. We've got people here who wake up every single morning thinking of nothing else but how they're going to grow the business right across that landscape."

Media

Recent
Preview the main event of Fight Night Gdansk, as #6 ranked welterweight Donald 'Cowboy' Cerrone takes on Darren Till. Watch all the action Saturday Oct. 21, exclusively on FIGHT PASS.
Oct 18, 2017
Darren Till speaks frankly about his skills, his training, and his upcoming opponent, Donald Cerrone. The two meet this Saturday at Fight Night Gdansk, exclusively on FIGHT PASS.
Oct 18, 2017
After a win in Week 1, Joby Sanchez returned to Dana White's Tuesday Night Contender Series for Week 7 and earned a UFC contract with a dominating win.
Oct 17, 2017
Benito Lopez showed tremendous heart and perseverance to earn himself a UFC contract on Week 7 of Dana White's Tuesday Night Contender Series. Watch the full series again exclusively on FIGHT PASS.
Oct 17, 2017