UFC planning 4 events on 4 continents in 4 weeks

UFC plots more international growth while kicking off 4 events on 4 continents in 4 weeks
By John Morgan,

LAS VEGAS – While this past week saw more than 300 UFC athletes descend upon the company’s headquarters in Las Vegas, the next four weeks will see the promotion host events on four different continents.

While the logistics involved in travel arrangements alone might be enough to drive someone made – much less the actual execution of four live sporting events in four incredibly unique locales – one UFC exec said his biggest concern was the delicate balance of building cards that have both international and local appeal.

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