Article

UFC Announces First-Ever Global Retail Partnership with Legends Hospitality

Las Vegas – UFC® today announced a multi-year partnership with Legends Hospitality, LLC (“Legends”), where the world-class fan service provider will serve as the premier mixed martial arts organization’s first-ever “Official Global Event Retail Partner.” The partnership, negotiated by IMG, will see Legends manage UFC retail shops at all events and fan experiences, both domestic and international.

“We are thrilled to partner with Legends Hospitality,” UFC Chief Operating Officer Ike Lawrence Epstein said. “As one of the most prominent and well-respected sports and entertainment brands in the marketplace today, we’re confident that Legends will utilize their fan-centric approach and retail acumen to provide fight fans around the world with the best possible experience.”

“Today’s announcement will play an important role in continuing to set new expectations for sports fans around the globe,” Legends President and Chief Executive Officer Shervin Mirhashemi said. “We are excited that UFC selected Legends as its exclusive global partner to operate more than 40 events annually.”

“We strive each and every day to be the global leader in fan services and today’s announcement is further evidence of our progress,” said Dan Smith, President of Legends’ Hospitality Division. “Together with UFC, we will create industry-changing retail benchmarks in sports and live events.”

Legends is among the most heralded and established companies in sports and entertainment that is renowned for delivering a variety of services at premier venues, including Yankees Stadium, AT&T Stadium, One World Observatory and nearly 40 Live Nation properties.

Media

Recent
Junior Dos Santos discusses his UFC Fight Night Boise victory over Blagoy Ivanov and what's next for him in the heavyweight division.
Jul 14, 2018
After defeating UFC newcomer Blagoy Ivanov by unanimous decision in the main event of UFC Fight Night Boise, Junior Dos Santos celebrates by sending a message to his son and requesting another crack at Stipe Miocic.
Jul 14, 2018
Sage Northcutt after his UFC Boise KO victory: "Words are powerful. I think that we all gotta have respect for each other and that we could all be more careful with the things we say."
Jul 14, 2018
Chad Mendes after his UFC Boise victory over Myles Jury: "I'm just super excited to be back. Anyone in the top five give it to me let's go."
Jul 14, 2018