Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Media

Recent
UFC 172 figures to shake up the light heavyweight landscape as current champ Jon Jones defends his belt for the seventh time and Anthony Johnson makes his return to the Octagon. Catch all of the action, Saturday, April 26 only on pay-per-view.
Apr 21, 2014
UFC correspondent Megan Olivi sits down with UFC legend Chuck Liddell before UFC 172. The Iceman reviews his career and previews the bout between Glover Teixeira and light heavyweight champion Jon Jones. Check out the full interview on UFC Fight Pass.
Apr 23, 2014
Hector Urbina and coaches from Team Edgar watch film in preparation for his prelim fight with Cathal Pendred. Despite having only 17 seconds of Octagon footage to work with, coach Edgar helps Urbina work out the kinks.
Apr 23, 2014
Irishman Cathal Pendred and Team Penn coaches go over strategy before his prelim bout against Hector Urbina. Pendred, who received a bye in the elimination round, eagerly wants to prove he belongs in the Ultimate Fighter house.
Apr 23, 2014