Article

Skeletal Metal and UFC Release UFC® Octagon Line

The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

Las Vegas, NV (USA) – The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

UFC President Dana White, wearing the black Octagon Bracelet, announced the deal earlier today at the UFC 94 weigh-in event inside the MGM Grand Garden Arena.

“UFC is always pushing the edge when it comes to innovation in our brand,” said Dana White, UFC President.  “When we wanted to create a line of UFC jewelry, we immediately turned to Skeletal Metal here in Las Vegas to design pieces that fit the UFC lifestyle and convey the excitement and energy of our sport."

“Joining forces with the world leader in mixed martial arts to develop a new line of UFC jewelry was an easy decision for us,” said Dr. Mike Crovetti, Skeletal Metal Founder and CEO. “UFC represents a powerful demographic all over the world, and exciting new opportunities for the SKM brand.”

The Octagon bracelet is made from an actual surgical steel reconstruction plate used in orthopaedic surgery to secure broken bones. This plate has been ion plated in black for a sleek, cutting-edge look.  The UFC will market the Octagon jewelry line on television, in UFC catalogues, online at UFC.com and at UFC live events. Men’s Octagon bracelets are available now via UFCstore.com for $139 (Polish/silver) and $159 (Black).  Women's Black and Polish Octagon bracelets will be available in the near future.

The Octagon line is the first of an extensive line of UFC products to be produced under the strategic partnership, which includes the support of UFC in the marketing, sales and distribution of the Skeletal Metal products.

Media

Recent
UFC correspondent Megan Olivi goes one round with Fight Night Austin headliner Cub Swanson to discuss his matchup with Frankie Edgar, his quick return to the Octagon, and his thoughts on the featherweight division.
Nov 21, 2014
MMA H.E.A.T.'s Karyn Bryant talks via Skype with UFC Lightweight Nick Hein and hears what he has to say about his upcoming fight with James Vick.
Nov 21, 2014
Frankie Edgar sits down with UFC correspondent Megan Olivi to talk about some his favorite things, including food, movies and vacation spots. Edgar meets Cub Swanson in the main event of Fight Night Austin.
Nov 21, 2014
UFC superstar Georges St-Pierre and contender Johny Hendricks go full out, pushing each other to complete exhaustion, both wanting that welterweight belt. Hendricks looks to defend his title against Robbie Lawler in the main event at UFC 181 in Las Vegas.
Nov 21, 2014