Article

Skeletal Metal and UFC Release UFC® Octagon Line

The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

Las Vegas, NV (USA) – The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

UFC President Dana White, wearing the black Octagon Bracelet, announced the deal earlier today at the UFC 94 weigh-in event inside the MGM Grand Garden Arena.

“UFC is always pushing the edge when it comes to innovation in our brand,” said Dana White, UFC President.  “When we wanted to create a line of UFC jewelry, we immediately turned to Skeletal Metal here in Las Vegas to design pieces that fit the UFC lifestyle and convey the excitement and energy of our sport."

“Joining forces with the world leader in mixed martial arts to develop a new line of UFC jewelry was an easy decision for us,” said Dr. Mike Crovetti, Skeletal Metal Founder and CEO. “UFC represents a powerful demographic all over the world, and exciting new opportunities for the SKM brand.”

The Octagon bracelet is made from an actual surgical steel reconstruction plate used in orthopaedic surgery to secure broken bones. This plate has been ion plated in black for a sleek, cutting-edge look.  The UFC will market the Octagon jewelry line on television, in UFC catalogues, online at UFC.com and at UFC live events. Men’s Octagon bracelets are available now via UFCstore.com for $139 (Polish/silver) and $159 (Black).  Women's Black and Polish Octagon bracelets will be available in the near future.

The Octagon line is the first of an extensive line of UFC products to be produced under the strategic partnership, which includes the support of UFC in the marketing, sales and distribution of the Skeletal Metal products.

Saturday, August 1
10PM/7PM
ETPT
Rio de Janeiro, Brazil

Media

Recent
Megan Olivi takes you through all the highlights and drama of the final weigh-in before UFC 190 in Rio de Janeiro Brazil. Check out stars like Ronda Rousey, Bethe Correia, Shogun Rua, Stefan Struve and more as the step on the scales.
Jul 31, 2015
Watch as the tensions almost spill over during the official weigh-in for UFC 190. Champion Ronda Rousey and Challenger Bethe Correia do their best to wait until fight night during another stare-down. Watch UFC 190 on Pay-Per-View.
Jul 31, 2015
UFC 190 weigh-In inside HSBC Arena on July 31, 2015 in Rio de Janeiro, Brazil. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
Jul 31, 2015
Rising star Neil Magny takes you through his 3 favorite fights and the moves that led him to victory. Watch Magny take on Demian Maia during the UFC 190 Prelims on FOX Sports 1.
Jul 31, 2015